Social media and politics a la Nenshi a potent and still-relevant combination
Read the interview with Zinc Research president Brian F. Singh
Zinc Research president was interviewed for an article published today by American market researcher Tom H. C. Anderson - who, like Singh, is also a well-known social networking evangelist.
Almost a year after Calgary mayor Naheed Nenshi's stunning come-from-behind victory over two prominent front-runners, the campaign team's unique social media strategy is still garnering interest and attention - and new relevance as American voters (and politicians) look for effective ways to understand, and be understood by, each other.
To read the full interview, go to: http://www.tomhcanderson.com/2011/09/13/politics-market-research-and-social-media/
About ZINC Research
Founded in Calgary in 2006, ZINC provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian F. Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.
For more information on Zinc's research services, contact Zinc president Brian F. Singh.