Bookmark and Share

Zinc survey shows upsurge in smartphone use, decline for RIM O/S
Blackberry O/S still losing ground to iPhone, Android


According to an online survey completed earlier this month by Zinc Research , the use of smart phone technology among cellphone owners in Canada has grown by over 20% in less than a year - from 36% in October 2010 to 44% in July 2011.

This is good news for mobile phone service providers and manufacturers, with the notable exception of Research in Motion (RIM), whose market share has fallen sharply during that period. The number of respondents using the Blackberry operating system dropped from 45%
last October to 38% this month. Over that same time-frame, the use of Apple's iPhone operating system increased from 22% to 27%, while the use of Google's Android O/S more than doubled, from 7% last fall to 15% this month. On the other hand, the Windows mobile O/S also declined, from 12% in October 2010 to 8% this month.

The survey findings were released just as RIM has today announced a layoff of some 2,000 people, the largest staff reduction in its history. Says Zinc Research president Brian F. Singh, "Findings such as these will obviously be of concern not only to RIM management but also to investors, particularly in Canada, where RIM's image as the darling of Canada's high-tech sector continues to suffer. RIM has a long history of innovation, of course, and many people will be watching the company very closely to see what they can do to turn things back around."

Through its ongoing omnibus study, The Bridge, Zinc Research has been tracking the smartphone phenomenon regularly since 2007. The survey also focuses on the close relationship of this market's growth with the even more spectacular rise of mobile Web and social media. Zinc has published a number of articles on this and other aspects of the survey; to view the list of feature articles, click here.

About the survey
The Bridge is a syndicated survey established in 2007 by Zinc Research in partnership with Ottawa-based Dufferin Research. It uses a sample of 1,200 online respondents that accurately reflects Canada’s online population both geographically and demographically. Since its inception, the survey has collected ten tracking waves, the most recent of which was completed in July 2011.

About ZINC Research
Founded in Calgary in 2006, ZINC provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian F. Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.

For more information on The Bridge and other surveys and research services, contact Zinc president Brian F. Singh.