Google+ hits the ground running
Canadians "like" Google+, Zinc's latest online survey confirms
Google+, the newest face on the social networking scene, was launched less two months ago - by invitatation only, without any fanfare - and it's already gaining traction. According to an online survey conducted earlier this month by Zinc Research, 20 percent of Canadians have already signed up - and another 25 percent would consider joining in the future. Details from the survey were published today on Zinc's website; click here to view the article.
Google + has a long way to go to catch up to Facebook, used by 76% of Canadians, but Zinc Research president Brian F. Singh sees the survey results as an early sign that Google+ could pose a serious challenge to Facebook's dominance in the social network space.
"To me, te early uptake is a reflection of the Google brand's popularity and its credibility," says Singh. "People trust Google enough that they're willing to take Google Plus out for a test drive. What everyone will be watching for now, of course, is how long the honeymoon will last."
Zinc Research will continue to monitor Google+ through The Bridge, a national online survey now in its fifth year, and will post additional insights on the Zinc Research website. For more information on this and other elements of The Bridge, contact Brian F. Singh.
About The Bridge survey
The Bridge is a syndicated survey established in 2007 by Zinc in partnership with Ottawa-based Dufferin Research. It uses a sample of 1,200 online respondents that accurately reflects Canada’s online population both geographically and demographically. Since its inception, the survey has collected ten tracking waves, most recently in early July 2011.
Founded in Calgary in 2006, Zinc provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian F. Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.
For more information on Zinc Research's online and onsite research and other services, visit: www.zincresearch.com.