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Tourism meets social media - a new Zinc article series
Zinc survey highlights vacation shopping and marketing trends, "Web 2.0" - style
Zinc Research has today announced the launch of a new series of articles that address the ways that various aspects of social media can help - or hinder - tourism operators and marketers.

The first article in the series, published today on the Zinc website, highlights some of the ways that people share their vacation experiences online, either within their own networks on sites like Facebook or more publicly, by posting comments and reviews on travel-based sites like Trip Advisor.

The articles are based in part on a presentation at a recent conference hosted by Travel Alberta that was deliverered by Zinc Research president Brian F. Singh. Zinc Research has conducted market research for the Calgary Stampede for the past five years; in addition, Brian Singh has over ten years experience in tourism at the international and regional level.

"Everybody likes to share their vacation experiences with others," says Singh. "What's happening now is that those comments and conversations are taking place online, and they have the potential to reach hundreds or even thousands of people. If you're a tourism operator, you need to appreciate that these conversations also have the potential to bring more customers to your door - or to keep them away. The good news is that these social networks are also available to you, and with the right approach you can make them work in your favour, not against you."

To view the article, click here. Other articles in the series will look at various impacts and influences of social media - before, during and after the vacation experience actually happens.

About The Bridge survey
The Bridge is a syndicated survey established in 2007 by ZINC in partnership with Ottawa-based Dufferin Research. It uses a sample of 1,200 online respondents that accurately reflects Canada’s online population both geographically and demographically. Since its inception, the survey has collected nine tracking waves; a tenth wave will be added in mid-2011.

About ZINC Research
Founded in Calgary in 2006, ZINC provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian F. Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.

For more information on ZINC Research, visit: