At the NetGain conference, held annually by the Market Research and Intelligence Association, market researchers from across Canada focused on answering one of the today's most pressing questions: Is social media a game changer?
At the conference, held this year in Toronto on January 26th, ZINC Research president Brian F. Singh responded with a resounding yes and an impressive success story, showing how social media tools, methods and strategies helped transform Naheed Nenshi from a distant also-ran candidate into Calgary's mayor last October. To view this presentation, click Play on the video screen below:
About ZINC Research
Founded in Calgary in 2006, ZINC provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian F. Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.
For more information on ZINC Research, visit: www.zincresearch.com