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ZINC Research is a proud sponsor of the Calgary Reads/CBC 2010 Book Sale
ZINC Research shares Calgary Reads' commitment to early literacy.
April 30, 2010, Calgary AB – ZINC Research is pleased to announce that it has become a sponsor of the Calgary Reads/CBC 2010 Book Sale.

Calgary Reads is an early literacy initiative that changes the lives of struggling grade one and two readers and their families in schools in Calgary and the surrounding area. A popular community-wide event held every spring, the book sale is known for its emphasis on quality fiction and non-fiction bargains for all ages of readers.

This year’s sale will be held from 4:00 p.m. to 9:00 p.m. Friday and 9:00 a.m. to 4:00 p.m. on Saturday and Sunday at Triwood Arena, 2244 Chicoutimi Drive NW.

“I read for fun as much as for my work,” says ZINC president Brian Singh. "As a market researcher and sociologist, I consider myself a lifelong learner, and increasingly this is becoming a prerequisite in more and more careers. Calgary Reads is committed to the belief that the earlier our children develop good reading habits, the better they’ll be equipped to achieve their dreams and aspirations. It’s a great cause and a great community event.”

About Zinc Research
Founded in Calgary in 2006, ZINC provides online and onsite quantitative and qualitative market surveys and analysis for regional and international private and public sector clients throughout North America. Founding president Brian Singh is a market researcher and economist with over 20 years of experience. He has worked as an advisor and project manager in a broad range of industry sectors, including tourism, the environment, engineering, retail, financial services, demography, health and wellness, and information technology.

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