Making the most of your big data and data science resources
In today's world of fast-paced, always-on communication and interactions, your market research program needs to encompass each of several crucial touchpoints in order to keep you informed, engaged and ahead of the curve.
While zinc tank's approach is both eclectic and holistic, we will always synthesize the diverse and sometimes conflicting results of the research in order to be able to deliver clear, actionable insights, i.e., what the numbers are actually saying.
Depending on the goals and strategies of your various marketing initiatives, we also take a selective "horses for courses" perspective, using only the tools and methods that are appropriate for the task at hand. Some of these resources are tried and true fundamentals, and some are at the cutting edge of market research.
Surveys: We offer a complete range of services and resources for establishing and sustaining an accurate feel for your markets, customer attitudes, competitive stance, and more.
Analytics: Making the most of your web analytics, search engine optimization and media monitoring tools to complement your knowledge resources.
Custom-designed research: We make sure you get the right fit: a qualitative, quantitative and hybrid quali-quanti solution tailored to your project.
Behavioral analysis: We draw from social sciences and a variety of other disciplines to shed light and insights that cannot be found through conventional research - or conventional thinking - on its own.